Unconform helps organisations get smarter about women’s lived experiences, go further in their research faster, and be more equitable from the get-go.

Women-Centric Impact Strategy

Partner with us to develop and incorporate a women-centric design strategy into your projects and organisational processes.

We can help you:

Articulate a women-centric design perspective aligned with your project objectives;
Create frameworks to help you identify initiatives and solutions that genuinely serve women;
Formulate success metrics that not only align with your organisational KPIs, but also reflect the desired outcomes for the women you aim to serve.

Women-Centric Research & Design

Let us support your discovery, insights, design sprint, and prototyping process. Leveraging our women-centric design toolkit and expertise, we guide teams:

Identify the most impactful opportunity areas for women;
Facilitate ideation sessions inspired by existing women-centric examples;
Develop solutions that mitigate the unintended consequences that women are likely to encounter otherwise.

Women-Centric Learning & Facilitation

Engage us to facilitate our introductory workshop or deep-dive course to build women-centric design expertise within your organisational teams. Our workshops and courses introduce foundational concepts, frameworks, and tools from our approach, providing practitioners with the opportunity to apply them in a community setting.

Suitable for many roles in the organisation, this workshop introduces practitioners to our foundation Women-Centric Design frameworks.
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The women-centric design course is built for practitioners hoping to go deeper into our gender-holistic design tools and methods, apply them to a real project, and embed the methods in their day-to-day processes.
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In this talk, our founder Mansi will share Women-Centric Design, a culmination of key themes, design principles, and tools emerging from deep research with feminist and gender practitioners and how we might embed some of these findings into our design processes.
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Fractional Gender-Design Leadership

Fractional leadership is a flexible model where organizations engage part-time design leaders to drive and guide design strategies and initiatives. In a fractional leader partnership, we will work with you part-time to build the foundations of your gender-design strategy, capacity, and team. We can support both – design teams embed a gender lens, and gender teams get comfortable with various design approaches.

EXPLORE OUR WORK

A Gender Evaluation Matrix

For IDEO’s Last Mile Money Accelerator, we co-created an evaluation matrix that allowed the team to look at venture intent, capability and commitment toward serving women. Through the matrix, the team were able to expand their definition of gender-lens investing to a more holistic one.
Impact Strategy, Facilitation, Storytelling
ScaleX Project: Co-designing solutions for gender-lens investing

For GIZ’s Make-IT in Africa initiative, we brought together 25 actors from early-stage gender-lens investing ecosystem in Africa to uncover their key barriers, weave meaningful relationships and co-design solutions for their most pressing challenges to close the gender fundraising gap.
Research Insights, Co-Design, Community Strategy, Facilitation
Mapping the female founder's fundraising journey

We supported the Scale Up X Project at the MIT Design Lab which mapped the unique barriers female founders face during fundraising. We conducted research with female founders and accelerators to design tools that can close the gender investment readiness gap.
Primary Research, Strategy & Frameworks
Improving Reproductive Healthcare Habits

We supported the behavioural research and design process for this project on decreasing maternal and infant mortality rates in rural Uttar Pradesh, India. We designed board games to increase women’s comfort levels in the research process to get to the root causes behind hard wired mental models and habits.
Behavioural Research & Design, In collaboration with Final Mile Consulting
The Women-Centric Design Workshop

We have facilitated many teams through our signature introductory workshop on women-centric design. Teams include Product Managers at Booking.com; Service Designers at the US Federal Government; Impact Practitioners at the Women’s Impact Alliance; Innovation Practitioners at Women in Innovation, Climate Practitioners at South Pole, and more.
Learning & Facilitation
Embedding Gender Metrics

We supported the innovation team at GIZ in creating gender inclusion metrics within their overall KPIs for their next large projects phase. We designed and facilitated a workshop with key internal & external stakeholders to co-define key terms such as ‘inclusive innovation ecosystems’ and synthesised themes to inform their gender strategy, activities and metrics.
Impact Strategy, Facilitation

What it’s like to work with us

Charlotte Bella, Product Manager at Booking.com

“I was fortunate enough to attend one of Mansi's workshops and invited her to run a workshop at our Product Summit in September which was an instant success. The absolute best outcome was that this inspired three of my colleagues (two of whom are men) to lead on their own inclusivity initiatives which they are launching in. Mansi is incredibly knowledgable in her area and the way she delivers her workshop is nothing short of inspiring.”

Dipika Prasad, Senior Product Lead at IDEO

“I was so amazed at how Mansi worked through the ambiguity of that question and helped us build out an evaluation process that (from all of our benchmarking) is the first-of-its-kind lens to not only evaluate but help design financial products that can be transformative for women. We brought her in to help design an evaluation methodology, but she's gone above and beyond and contributed to the accelerator program design in such a meaningful way. Not only are her insights deep and impactful, she's an absolute joy to work with day-in and day-out. She's also an excellent facilitator and brought the women-centric design framework to life for our team and ventures through a really impactful workshop.”

Victor Udeowa, Chief Experience Officer & Service Design Lead at NASA

“Mansi delivered a brilliant mix of teaching, discussion, and collaborative activities that made us think. She introduced a framework that people felt they could back and use in their projects. It was especially helpful as many of us are working in government agencies that are trying to determine how to fulfill an executive order mandating equity in our services.”

We partner with organisations in finance, healthcare, international development, tech, entrepreneurship, and beyond, who are ready to level up their research, design, and strategy of products and services to deliver true impact for women.